How Hilton Ramps up Luxury Portfolio in China and Beyond

August 24th, 2018
How Hilton Ramps up Luxury Portfolio in China and Beyond
This article originally appeared on our sister site Jing Daily. From the launch of Bvlgari’s second hotel in Shanghai to the opening of the Zaha Hadid-designed Morpheus Hotel in Macau, global luxury hospitality players are flocking into the Chinese market as the country’s appetite for high-end hospitality services grows. According to Daniel Welk, vice president of operations, luxury, and lifestyle of Hilton Asia Pacific, the sector is experiencing a “Golden Age of Travel,” where the Asia-Pacific region and, in particular, China spur unlimited potential and opportunities. In the face of growing competition, how is Hilton implementing its strategy and staying ahead in this highly competitive marketplace? Since entering the country in 1988, Hilton Group has expanded to 10 luxury hotels in the Greater China region with plans to open three more Waldorf Astoria hotels (Sanya Haitang Bay, Xiamen, and Haikou) and four more Conrad properties (Hangzhou, Shenyang, Shenzhen, and Ningbo) in the next five years. Meanwhile, they will soon open additional luxury properties in overseas destinations, including Bangkok and Bali, to attract Chinese luxury travelers. China’s luxury travel market, both national and outbound, ... read more
Source: on 2018-08-24By Yiling Pan




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