Travel Oregon DMO Unspools a ‘China-ready’ Effort Years in the Making

August 22nd, 2018
Travel Oregon DMO Unspools a ‘China-ready’ Effort Years in the Making
Around the country, state and local convention and visitors bureaus and destination marketing organizations are racing to get up to speed on what the booming Chinese tourism market wants. But Travel Oregon, Oregon’s official tourism agency is apparently way ahead of the game. For years, Travel Oregon has been tracking the Chinese tourism market closely using Department of Commerce data. Based on an uptick in growth they were seeing, Travel Oregon made two key moves. First, they partnered with Shanghai-based Hung & Kit, a Chinese travel marketing firm, to market Oregon in Shanghai, and later in Beijing and Hong Kong. Second, they organized, with San Francisco’s Brick Marketing Group, a “China-Ready 101” course for Oregon communities and businesses that cater to tourists. Travel Oregon advertised the limited-space course on its website, then waited. The demand for the in-person seminar was tremendous, “I went twice,” said David Penilton, owner of America’s Hub World Tours in Eugene, Oregon. “The half-day seminar was ... read more
Source: on 2018-08-22By Lynn Douglass




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