Why applying probability to personalisation could be the answer

August 21st, 2018
Why applying probability to personalisation could be the answer
‘Personalisation’ is terrific in concept. The idea is to create a highly targeted campaign – including the ‘right’ price, product, messaging, channel – that is customised to the desires and needs of an individual traveller. Certainly, this is the way to drive higher conversions, and with a strong probability that the traveller will respond positively with a purchase.Related Content: Could regulatory barriers put paid to personalisation?Image: Primary Event: EyeforTravel North America 2018Article type: Industry InsightChannels: Revenue and Data ManagementTags: personalisationMarketingcampaignsconversion ratesanalyticspurchasingcustomisation ... read more
Source: www.eyefortravel.com/rss.xmlPublished on 2018-08-21By Tom Bacon




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