Why China’s Adventurous Gen-Z is Spending More Overseas

August 16th, 2018
Why China’s Adventurous Gen-Z is Spending More Overseas
This article originally appeared on our sister site Jing Daily. Not long ago, it was the Eiffel Tower and the luxury shopping streets of London that fulfilled the fantasies of China’s affluent outbound holidaymakers. But a new, younger generation of Chinese travelers are going further than ever before. It’s not uncommon to find them exploring far-flung scenic spots like the lake-filled volcanic craters in Iceland or braving the desert for Burning Man. While they may be paying more for these excursions, the value is no longer defined by cost, but authenticity and adventure. The habits of these millennial and Gen-Z travelers are highlighted in the seventh edition of the Chinese International Travel Monitor (CITM), a report compiled between Hotels.com and market research company Ipsos. Their findings show that when compared with their older counterparts, younger generations express unwavering enthusiasm for exploration: they’re spending more money, traveling more often, and staying longer. The younger ... read more
Source: https://jingtravel.com/feed/Published on 2018-08-15By Jessica Rapp




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